Most printed materials don’t get taken seriously.
They’re rushed, low quality, or cluttered, and they end up getting ignored or thrown away.
That’s a problem, because this is often the only thing someone walks away with after meeting you.
When it’s done right, your paper products make you look organized, professional, and worth doing business with before anyone even follows up.
Business cards, brochures, flyers, and menus aren’t just handouts. They’re a reflection of how you run your business.We help you create printed materials that are clean, easy to understand, and actually hold up after the first impression.
WHAT PAPER PRODUCTS ACTUALLY DO
Most paper products don’t leave an impression.
They’re rushed, low quality, or cluttered, and they end up getting ignored or thrown away.
That’s a problem, because this is often the only thing someone walks away with after meeting you.
When it’s done right, your printed materials make you look organized, professional, and worth doing business with before anyone ever follows up.
Your business cards, brochures, flyers, and menus aren’t just handouts. They’re a reflection of how you run your business.
WHAT WE CAN PROVIDE
We can design, source, and produce a full range of printed materials, including:
• Business cards
• Brochures and flyers
• Menus and takeaways
• Booklets and multi-page pieces
• Event handouts
• Custom printed materials
If it represents your business on paper, we can usually handle it.
HOW TO THINK ABOUT IT
The goal is not just to hand something out.
It’s to leave something behind that actually represents your business.
Good paper products are easy to read, feel intentional, and make your business look put together.
That’s what makes someone keep it instead of throwing it away.
MINIMUMS EXPLAINED CLEARLY
Minimums for paper products depend on the product.
Each item has its own minimum based on how it’s produced, which can range from around 25 pieces to 1,000+ depending on the type of print.
That’s the important part. There isn’t one standard minimum across everything.
Higher-end or more custom pieces often have lower minimums, while simpler or more cost-efficient prints usually require higher quantities.
The goal isn’t to force a number. It’s to choose the right product and quantity that makes sense for what you’re trying to accomplish.We’ll guide you toward options that fit your needs so you’re not over-ordering or choosing something just to hit a minimum.
Example 1:
Business cards or smaller runs may have minimums around 25–100 pieces.
Example 2:
Brochures or flyers often require 100–500+ pieces depending on the format.
Example 3:
Large print runs are typically more cost-efficient per piece when higher quantities are ordered.
WHAT AFFECTS PAPER PRODUCT PRICING
The product itself is only one part of the price. Paper product pricing is usually affected by quantity, print type, paper quality, and finishing options.
QUANTITY
Higher quantities usually reduce the cost per piece. Setup and production costs get spread across more units, which makes larger runs more efficient.
PRINT TYPE
Digital and offset printing are not the same. Smaller runs are typically done digitally, while larger runs may use offset printing for better efficiency and consistency.
PAPER QUALITY
Paper weight and finish make a big difference. Thicker stocks and premium papers feel more professional, while lighter options are more cost-effective but less impactful.
FINISHING OPTIONS
Coatings, textures, and special finishes affect both cost and perception. Matte, gloss, soft-touch, and other finishes can elevate the final product and make it stand out.
Artwork, Colors, and File Types
Best Artwork Files
Vector files are always preferred when possible. AI, EPS, SVG, and press-ready PDF files give the cleanest and most consistent results across different products. High-resolution PNG or JPG files may still work, but sometimes require cleanup depending on the quality of the file.
KEEP IT CLEAN AND READABLE
Paper products are meant to be read quickly. Small text, cluttered layouts, and overly detailed designs can make information harder to understand and less effective. Clean layouts, strong hierarchy, and simple design choices almost always perform better and make your business look more organized.
HOW TO BUILD A BETTER TRADESHOW SETUP
1.
Start With Purpose
Know what the piece is for and how it will be used. A business card, brochure, and flyer all serve different roles and shouldn’t be approached the same way.
2.
PRIORITIZE CLARITY
If people can’t quickly understand it, it doesn’t work. Your information should be easy to read and easy to follow at a glance.
3.
KEEP DESIGN CLEAN
Simple, well-structured layouts perform better. Cluttered designs and too much information make your business look disorganized.
4.
Plan Early
Rushed print jobs limit your options and usually lead to weaker results. Better planning gives you more control over materials, finishes, and the final look.
WHAT TRADESHOW MATERIALS ARE GREAT FOR
Great Fit
• Business cards and first impressions
• Brochures and service overviews
• Flyers and event handouts
• Menus and in-store materials
• Leave-behinds after meetings
• Any situation where someone walks away with your brand
Not Always The Best Fit
• Situations where nothing is being handed out
• Overly detailed designs with too much information
• Pieces that aren’t clearly tied to a purpose